Jan 21, 2007__Horizon Lines establishes the ocean container shipping industry's first fully-functional intermodal active radio frequency identification (RFID) solution providing customers real-time shipment visibility during all phases of transit.
ADVERTISEMENT
 
 
The system was engineered and implemented by Horizon Services Group, the information technology subsidiary of Horizon Lines, Inc.

The active RFID-based real-time tracking system when matched with Horizon's industry-leading web-based event management system, offers shippers unparalleled shipment visibility and supply chain efficiencies by providing real-time detailed shipment information throughout the container's transit from origin loading facility through to final destination.

Horizon Lines is in the process of tagging its entire fleet of containers serving the Alaskan trade with RFID tags provided by hardware manufacturer IDENTEC SOLUTIONS, INC. The program will also include the installation of RFID readers at distribution centers, terminals, and key Alaska highway routes.

Safeway, the leading grocery retailer in the Alaska market, has joined the carrier's effort by participating in a pilot testing program, currently underway, with the new RFID-enabled visibility solution to monitor shipments from its Pacific Northwest distribution centers to stores across Alaska.

Ken Privratsky, Vice President and General Manager, Alaska Division for Horizon Lines said, "Just-in-time delivery is a fact of life in Alaska, just as it is in many other places. RFID offers significant advantages to shippers who seek greater visibility of their deliveries and more efficiency in supply chain operations."

About Horizon Lines

Horizon Lines, Inc. (NYSE: HRZ - News) is the nation's leading Jones Act container shipping and integrated logistics company, operating 16 U.S.-flag vessels on routes linking the continental United States with Alaska, Hawaii, Guam, and Puerto Rico. Horizon Lines also owns Horizon Services Group, an organization with a diversified offering of cargo management and tracking services being marketed to shippers, carriers, and other supply chain participants. Horizon Lines, Inc. trades on the New York Stock Exchange under the ticker symbol HRZ.

About Horizon Services Group

Horizon Services Group (HSG) is a leading developer of advanced information technology for the transportation industry. Led by industry experts in operations and technology, HSG is dedicated to providing cost- effective solutions for improving information flow in the supply chain, increasing productivity and eliminating cost. For additional information on RFID solutions, visit us on the web www.horizonservicesgroup.com.

Forward-Looking Statements

The information contained in this press release should be read in conjunction with our filings made with the Securities and Exchange Commission. This press release contains "forward-looking statements" within the meaning of the federal securities laws. These forward-looking statements are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those that do not relate solely to historical fact. They include, but are not limited to, any statement that may predict, forecast, indicate or imply future results, performance, achievements or events. Words such as, but not limited to, "believe," "expect," "anticipate," "estimate," "intend," "plan," "target," "projects," "likely," "will," "would," "could," and similar expressions or phrases identify forward-looking statements.

All forward-looking statements involve risk and uncertainties. In light of these risks and uncertainties, expected results or other anticipated events or circumstances discussed in this press release might not occur. We undertake no obligation, and specifically decline any obligation, to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. See the section entitled "Risk Factors" in our Form 10-K for the fiscal year ended December 25, 2005 as filed with the SEC or in our prospectus filed with the SEC pursuant to Rule 424(b)(3) on November 17, 2006 for a more complete discussion of these risks and uncertainties and for other risks and uncertainties. Those factors and the other risk factors described therein are not necessarily all of the important factors that could cause actual results or developments to differ materially from those expressed in any of our forward-looking statements. Other unknown or unpredictable factors also could harm our results. Consequently, there can be no assurance that actual results or developments anticipated by us will be realized or, even if substantially realized, that they will have the expected consequences to, or effects on, us. Given these uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.

source:  http://biz.yahoo.com